Ethos + Pathos + Logos = Effective Communication
In business, communication is the key to success. Just ask, Aristotle. Scott Edinger, founder of Edinger Consulting Group, reflected on what it takes to be an effective communicator and found that Aristotle had it figured out centuries ago. Focusing on ethos (credibility), pathos (emotional connection) and logos (appealing to reason), in proper balance, will result in improved communication, and, ultimately, better business relationships.