Retool Your Rhetoric

Ethos + Pathos + Logos = Effec­tive Communication

In busi­ness, com­mu­ni­ca­tion is the key to suc­cess.  Just ask, Aris­to­tle.  Scott Edinger, founder of Edinger Con­sult­ing Group, reflect­ed on what it takes to be an effec­tive com­mu­ni­ca­tor and found that Aris­to­tle had it fig­ured out cen­turies ago.  Focus­ing on ethos (cred­i­bil­i­ty), pathos (emo­tion­al con­nec­tion) and logos (appeal­ing to rea­son), in prop­er bal­ance, will result in improved com­mu­ni­ca­tion, and, ulti­mate­ly, bet­ter busi­ness relationships.

Three Ele­ments of Great Com­mu­ni­ca­tion, Accord­ing to Aristotle