What is feedback and why is it so important? Feedback is healthy communication between you and a co-worker that reinforces competence and aligns expectations. It is always aimed at a business-related goal and can be given as well as received.

Feedback is important because 50 percent of all non-performance problems occur because of lack of feedback. If done well, feedback can increase the motivation and success of the individual and the team. It supports effective behavior and puts you back on track towards successful performance. Feedback is a barometer for where you stand with your co-coworkers and can help you recognize and understand progress.